Knowing that short sales are in the market and taking those listings are two different thoughts entirely. Many real estate agents know that short sales are the dominant part of their market and yet they only “hope” for listings. While hoping might work well at a wishing well it doesn’t do well as your marketing strategy.
With short sales being part of many markets across the U.S now is the time to have a strategy to approach these distressed sellers that will help them find relief and get you a new listing. To help you put a short sale marketing strategy into action that will generate daily leads, eager phone calls, and new listings, I invite you to consider the following.
- Phone – While the internet has ruled the headlines the phone still dominates the sales world. Create an action of plan of the number of past clients you will call daily. Beyond just number of phone calls, set a conversation goal. Have a goal of at least 8 conversations a day with past clients. Ask them if they are aware of programs like HAFA or if they know someone who is considering their options between a loan modification or a short sale.
- Email – It sounds so simple, yet few people are using it. To complement the calling of your past clients send a “blast email” to your past clients to find out who is need of help. Be bold, let them know you have been helping others, share with them the challenges of the market, and give them permission to explore their options. To increase the response rate of your email give them an opportunity to reserve a time on your calendar by visiting your website (i.e. there are many affordable calendar programs you can put on your website that allow people to pick reserve an appointment).
- Pay Per Click – From Google to BING to Facebook there are many platforms available to get those who are searching to find out more about their options for listing their home. Create a focused pay per click strategy (try Google first) with innovative landing pages to help prospects find out how they can avoid foreclosure with your help. When you create a campaign that is targeted to your geography you can be assured of reaching people in your target market.
When you call your past clients, send an email out to your prospects, and put a pay per click strategy into action you will be able to generate leads and listings daily.
Discover a complete short sale marketing system that covers social networking to sales letters today.
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